Chopard Happy Diamonds with Poppy Delevingne

I visited The Royal Shop during the week and I was mesmerized by some of their stunning jewelry and classic timepieces. Mrs. Thani was gracious enough to show me around, tell me a little more about their jewelry and let me try on some spectacular pieces. She seemed to save the best for last as she led me to the Chopard case and presented me with a iced out watch which I would have thought would be too much "bling" but was absolute perfection! Being the social media nerd that I am upon returning home I visited the Chopard Facebook page and website - it was there that I discovered Poppy Delevingne's Happy Diamond Campaign. The campaign looked more like a fashion editorial than a jewelry advertisement and I found it to be incredibly refreshing. See some of my favorite shots from the campaign below. 

Images - Chopard

More about the Chopard Happy Diamonds collection : It was in 1976 that Ronald Kurowski, a talented Chopard designer, became fascinated with the sparkle of unset diamonds and a dream was born of creating a watch where diamonds could enjoy total freedom of movement. The dream became a reality in the shape of Happy Diamonds; an innovative concept allowing diamonds to move freely thanks to a dial inserted between two sapphire watch crystals. 

Whether demure or flamboyant, adventurous or aristocratic, glowing by day or shining by night, women are actively engaged in the present, moving ahead with no sense of nostalgia and simply delighting in the magic of living. Text by Chopard

Visit The Royal Shop at either of their two locations for duty free shopping. See more on their Facebook page.